Sunday, June 15, 2008

DISCUSS HOW E-COMMERCE CAN REDUCE CYCLE TIME, IMPROVE EMPLOYEE EMPOWERMENT AND FACILITATE CUSTOMER SUPPORT


Today, most of the services are offered in electronic form. This is very popular among the travelling agencies and real estate companies in United State. The services are now available anytime and anywhere whenever they are needed.

How does e-commerce reduce cycle time?
It reduces cycle time by providing customers direct access to the services thru extranet with strong securities to protect customers’ confidential information. In this technology era, consumers’ acceptance towards e-commerce is increasing. More consumers now prefer to do online shopping instead of physically appearing to the stores. Besides, by creating an extranet, it enhances customer satisfaction which in turn attributes to a maximizing of company’s profit.

Does it help in improving employees’ empowerment? How does it work?
Understanding your employees is important! Getting involvement of employees is even better for a company’s operation. Thus, most of the companies are moving towards to this target. In an e-commerce world, top managers empower their subordinates by authorizing the lower level management to access to certain applications which enable the top management to monitor the business performance and evaluate the work accomplishment in a more effective way.

Can it facilitate customer support?
Obviously, it can! It establishes a better communication between parties. Customers can easily obtain necessary information by just doing “clicking” on the mouse whereas companies are just required to establish a system to support it! Currently, there are various types of packages offered by NETSUITE to facilitate the companies that are dealing with e-commerce as a way of improving their customer support services. The following are the examples:

Case Assignment, Management & Escalation
- Companies can log and analyze e-mail communications with the clients.
- Companies are able to prioritize the customers’ cases according to the period of waiting, terms in service contracts or any other conditions that set by companies.

Online Customer Center (Self-Service)
- Empower customers by providing security passwords that allow them to access to the information as they needed.
- Customers need only to send an e-mail regarding to the required information to Customer Service address.
To look for more examples, kindly visit to :
http://www.netsuite.com/portal/industries/ecommerce/support/knowledge.shtml

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