Most of the organizations use corporate blog to sell and promote their products. It is because the corporate has a point of view that, advertisement and feedback from customers are the keys leading to successful business. Therefore corporate blogging is a useful tool for communicating the market needs to the companies.
Usually corporate blogs provide up-to-date and latest information about companies’ products, and are ready to handle FAQ of customers in the main area. Nowadays there are more and more companies becoming the new added members in corporate blogging. For instance, Coca-Cola Conversations, Kodak's A Thousand Words Blog, Delta Airlines, Johnson & Johnson, Dell's Direct2Dell in Chinese and Spanish and etc. Corporate blogging brings both positive and negative impacts.
The advantages of corporate blogging:
1. Cost of advertisement can be reduced and helps the corporate to increase its profits or advantage in financial freedom indirectly.
2. Through the forum in the corporate blog, a company is able to respond to the customer feedback or know more about the customer needs and come out with the better services or products to fulfill their demands.
The disadvantages of corporate blogging:
1. Any unwilling consequences may occur if the company failed in concern or discuss the issue which is against the legislation.
2. Poorly written corporate blogs can look fake, or perhaps worse, it may reflect incompetence on the company’s management.
As a new marketing communication tool, the potentials of corporate blogging is unlimited if it is being used wisely. However, the companies may need to bear the risk or the unwilling consequences if corporate blogging misused.
Reference:
Wikipedia
TheNewpr
Direct2dell
Usually corporate blogs provide up-to-date and latest information about companies’ products, and are ready to handle FAQ of customers in the main area. Nowadays there are more and more companies becoming the new added members in corporate blogging. For instance, Coca-Cola Conversations, Kodak's A Thousand Words Blog, Delta Airlines, Johnson & Johnson, Dell's Direct2Dell in Chinese and Spanish and etc. Corporate blogging brings both positive and negative impacts.
The advantages of corporate blogging:
1. Cost of advertisement can be reduced and helps the corporate to increase its profits or advantage in financial freedom indirectly.
2. Through the forum in the corporate blog, a company is able to respond to the customer feedback or know more about the customer needs and come out with the better services or products to fulfill their demands.
The disadvantages of corporate blogging:
1. Any unwilling consequences may occur if the company failed in concern or discuss the issue which is against the legislation.
2. Poorly written corporate blogs can look fake, or perhaps worse, it may reflect incompetence on the company’s management.
As a new marketing communication tool, the potentials of corporate blogging is unlimited if it is being used wisely. However, the companies may need to bear the risk or the unwilling consequences if corporate blogging misused.
Reference:
Wikipedia
TheNewpr
Direct2dell
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